Pesti and Timothy Dooner Launch New Commercial Model for Supply Chain Media

Pesti will integrate Dooner’s industry authority and influence into strategic GTM systems connecting marketing, PR and commercial activities

FORT WASHINGTON, PA, UNITED STATES, October 8, 2026 /EINPresswire.com/ -- The Pesti Group, the supply chain marketing and PR agency, has entered into an exclusive representation agreement with freight and supply chain media personality Timothy Dooner, establishing a new approach to commercializing his growing media platform.

Under the agreement, Pesti will serve as Dooner’s exclusive commercial and reputational representative, managing business development, brand partnerships, sponsorships, speaking and event opportunities, public relations, negotiations and commercial programs.

Dooner will remain focused on creating information that helps people understand the industry and make informed decisions, while continuing to build the audience, authority and influence of the Dooner Show. He retains full creative and editorial control over the show and his owned content.
“Dooner builds the audience. Pesti builds the business around the audience.”

The partnership recognizes that information and commercial communications serve different purposes. Information answers questions and helps people make informed decisions. Other content and commercial activities are designed to stimulate response.

Pesti provides the strategic layer that connects marketing, PR, and sales activities and turns them into a commercial system.
Rather than treating marketing, PR, and sales as isolated activities, Pesti will integrate Dooner’s authority and influence into strategic GTM systems built around defined audiences, target accounts and commercial objectives. The goal is to make those activities work together as a commercial system.

“Dooner has built something increasingly valuable in B2B media: an audience that looks to him for information that helps them understand the industry and make informed decisions,” said Charlie Pesti, Founder of The Pesti Group. “That creates authority and influence. Pesti’s role is to integrate that influence into strategic GTM systems connecting marketing, PR and commercial activities. The objective isn’t simply more activity. It’s making those activities work together to create commercial opportunities.”

For Dooner’s audience, the partnership is intended to support more useful information, conversations and access to the people, companies and ideas shaping freight, logistics and supply chain.

For companies, it creates opportunities to integrate Dooner’s authority, reach and influence into broader GTM programs rather than treating his platform simply as standalone advertising or sponsorship inventory. The commercial model outlined in the agreement includes audience activation, ABM campaign integration and longer-term strategic GTM partnerships.

“I want to focus on creating great content and giving the audience information that is worth their time,” said Dooner. “Pesti gives me the ability to concentrate on that while putting a dedicated team and strategy behind the commercial side of the business.”

The partnership is effective immediately, with Pesti serving as Dooner’s exclusive representative across commercial and reputational activities.

About Timothy Dooner
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Timothy Dooner is the creator and host of the Dooner Show, covering the people, companies, ideas and issues shaping freight, logistics and supply chain.

About Pesti Group
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Pesti Group is a B2B go-to-market, account-based marketing and communications firm that develops strategic GTM systems connecting marketing, PR and commercial activities around defined audiences, target accounts and business objectives.

For media enquiries, contact:

Gitte Willemsens
The Pesti Group
gitte.w@pesti.io
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