Data Pros expands brand through St. John's Athletics partnership

Data Pros announced a new partnership with St. John's Athletics on Oct. 5, 2026, as the company looks to grow its brand through premium game-day and hospitality experiences. The deal ties the Microsoft-focused services firm to one of college basketball's most visible programs and gives Data Pros a new way to connect with customers, partners and prospects.

Why it matters: - The partnership gives Data Pros a high-profile stage to build relationships beyond traditional sales and marketing. - The deal is designed to create in-person experiences that can deepen ties with customers, technology partners, vendors and prospects. - The timing aligns with growing attention around St. John's Basketball and its upcoming season.

What happened: - Data Pros announced a strategic brand expansion through a new partnership as a Proud Partner of St. John's Athletics. - The announcement came Oct. 5, 2026, as St. John's Basketball's schedule was officially released. - Anthony Joseph, Microsoft Solutions Advisor at Data Pros, said the partnership is meant to expand the brand in a way that reflects the company.

The details: - Data Pros will use the partnership to host premium events and exclusive hospitality experiences throughout the season. - The company will participate in the first Madison Square Garden home opener. - Data Pros will sponsor a marquee St. John's matchup. - The company will also host partners at an exclusive Legends Room event focused on networking and collaboration. - Joseph said the goal is to create opportunities for meaningful conversations, stronger relationships and memorable experiences. - Data Pros said the sponsorship is meant to bring business leaders and industry partners together in authentic settings. - The company said the partnership will create opportunities to connect beyond Teams meetings and celebrate community, collaboration and shared experiences. - Joseph said technology success starts with trusted relationships. - Joseph also said he is a proud St. John's alumnus.

Between the lines: - The move shows Data Pros treating sports sponsorship as a relationship-building tool, not just a visibility play. - The company is linking its brand to a major college basketball program to reinforce its identity around trust, community and premium engagement. - The partnership also gives Data Pros a seasonal platform to keep customers and prospects engaged in person.

What's next: - Data Pros plans to share these experiences with customers, partners, vendors and future collaborators throughout the year. - The company is likely to lean on game-day and hospitality moments as the season unfolds. - Data Pros will continue promoting its work in Microsoft solutions, cloud technologies, security, AI, automation and managed services.

The bottom line: - Data Pros is using St. John's Athletics to turn brand visibility into relationship-driven growth.