Hairdo Spirit Wear lands multi-year Cubs partnership
HAIRDO SPIRIT WEAR will launch a multi-year partnership with the Chicago Cubs in the 2027 regular season, adding team-color hair accessories, in-venue retail and game-day styling events for fans. The deal expands the brand’s sports presence while giving Cubs supporters a new way to show team pride.
Why it matters: - The partnership gives Chicago Cubs fans a new game-day accessory option built around instant, commitment-free team color. - The deal adds another fan-experience layer at Wrigley Field, Gallagher Way and Spring Training games in Mesa, Arizona. - HAIRDO SPIRIT WEAR gets a visible platform inside one of baseball’s most recognizable fan bases.
What happened: - HAIRDO SPIRIT WEAR announced a multi-year partnership with the Chicago Cubs on Sept. 24, 2026. - The partnership begins with the 2027 regular season. - The collection includes clip-in hair extensions, braids, messy buns and two-tone wigs. - The products use the Cubs’ signature blue, red and white colors.
The details: - HAIRDO SPIRIT WEAR will host styling events at select Spring Training games at Sloan Park in Mesa and at Gallagher Way in Chicago before select 2027 regular-season home games. - Fans who buy any HAIRDO SPIRIT WEAR product can receive complimentary professional hair styling before the game. - Cubs fans can already buy HAIRDO SPIRIT WEAR at the Cubs Store at Gallagher Way and at retail locations inside Wrigley Field. - The products will also be sold at the Cubs Store at Sloan Park during Spring Training 2027. - HAIRDO SPIRIT WEAR will also sponsor additional Cubs events throughout 2027. - Michael Napolitano, president and CEO of HairUWear, said the company wants to bring HAIRDO SPIRIT WEAR to the “Friendly Confines” and give fans another way to show Cubs pride.
Between the lines: - The partnership fits a broader trend of teams turning game day into a retail and experience platform, not just a ticketed event. - HAIRDO SPIRIT WEAR is positioning itself as an easy, low-commitment alternative to hair dye for sports fans. - The Cubs gain a new merch category that ties directly to fan identity and in-venue activation.
What's next: - HAIRDO SPIRIT WEAR styling events and retail sales will ramp up around Spring Training 2027 and the 2027 home schedule. - The brand will expand its Cubs presence through sponsor activations across 2027. - Fans can find more information at hairdospiritwear.com and cubs.com.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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