TRU47 and USA Pickleball form wellness partnership

TRU47 and USA Pickleball have struck a strategic partnership to bring wellness products, education and activations to the sport’s growing U.S. community. The deal ties a fast-growing pickleball audience to a platform focused on recovery, hydration, sleep and performance.

Why it matters: - The partnership gives TRU47 access to USA Pickleball’s nationwide player base as wellness and recovery become more important in a sport built on endurance, speed and repeat play. - USA Pickleball counted more than 130,000 members in 2025 and has more than 1,800 ambassadors nationwide, creating a broad channel for player education and product discovery. - The deal expands TRU47’s reach beyond its legacy grounding products into a broader wellness platform tied to active lifestyles.

What happened: - TRU47 announced a strategic partnership with USA Pickleball on Sept. 2, 2026. - The collaboration will introduce TRU47 and its product partners to USA Pickleball’s community through digital marketing, player education, product sampling, ambassador and influencer campaigns, live-event activations, original content and e-commerce initiatives. - USA Pickleball is the official national governing body for pickleball in the United States.

The details: - TRU47 describes itself as a curated wellness platform built for active lives, with offerings centered on recovery, hydration, sleep, performance, longevity, grounding and overall wellness. - The company says its platform brings complementary solutions together in a single trusted place. - TRU47 was built on heritage in pure silver, grounding technology and EMF protection, and the name refers to silver’s atomic number, 47. - Rye Strategic Partners, LLC acquired TRU47 in September 2025. - Since that acquisition, TRU47 has expanded from grounding-focused products into a broader wellness platform while continuing to serve legacy customers. - TRU47 says the partnership is designed to support everyday athletes with education, authentic content and trusted tools for performance and recovery.

Between the lines: - The partnership fits a broader trend in sports toward wellness as part of the fan and player experience, not just a product add-on. - For USA Pickleball, the agreement adds a wellness-oriented partner that can activate across events, digital channels and commerce. - For TRU47, pickleball offers a concentrated audience of active consumers who may be receptive to recovery and performance products.

What's next: - TRU47 and USA Pickleball are expected to roll out digital campaigns, sampling, content and live-event activations across the U.S. pickleball community. - The partnership should also create new e-commerce and ambassador-driven opportunities for TRU47’s product partners. - USA Pickleball said it wants to give players greater access to innovative wellness solutions as the sport continues to grow.

The bottom line: - TRU47 is using a pickleball partnership to accelerate its move from niche grounding products into a broader wellness brand with national reach.