Gordon Ramsay Restaurants Global lands first restaurant-only global Red Bull partnership

Gordon Ramsay Restaurants Global has signed a worldwide partnership with Red Bull, giving the energy drink brand its first global tie-up with a restaurant-led hospitality group. The deal adds Red Bull across Gordon Ramsay Restaurants in the UK and U.S. and launches an exclusive co-created cocktail program, starting with the Peach Paloma.

Why it matters: - The deal gives Red Bull a new route into restaurant hospitality through its first global partnership with a restaurant-only group. - Gordon Ramsay Restaurants Global gets a branded beverage partnership that spans both premium dining and casual concepts. - The arrangement adds a new signature drink platform that can be expanded across markets.

What happened: - Gordon Ramsay Restaurants Global announced a global partnership with Red Bull on June 26, 2026. - Red Bull will be available across all owned Gordon Ramsay Restaurants in the UK and the USA. - Guests will be able to order Red Bull core and seasonal editions across the group’s portfolio. - The partnership includes an exclusive co-created cocktail called the Peach Paloma. - The Peach Paloma is available now at Bread Street Kitchen & Bars, Gordon Ramsay Bar & Grill, Pizza East, Street Burger and Street Pizza. - The cocktail will roll out across Gordon Ramsay Restaurants in the United States in due course.

The details: - The Peach Paloma combines Casamigos Blanco Tequila, lime, Red Bull Peach Edition, agave and Fever Tree Pink Grapefruit Soda. - Gordon Ramsay Restaurants Global said further innovation is already underway. - A bespoke Red Bull cocktail is in development for Lucky Cat. - Lucky Cat is Gordon Ramsay Restaurants’ Asian-inspired concept. - The partnership covers venues ranging from Michelin-starred dining to elevated casual restaurants. - Gordon Ramsay Restaurants Global said the collaboration reflects a shared focus on performance, precision and guest experience. - Andy Wenlock, CEO of Gordon Ramsay Restaurants Global, said the partnership is a first-of-its-kind collaboration for both brands.

Between the lines: - Red Bull is extending its brand beyond traditional retail and event channels into restaurant-led beverage programming. - Gordon Ramsay Restaurants Global is using the partnership to add a recognizable global brand to its drinks offer while keeping menu execution in-house. - The timing aligns with strong demand for Gordon Ramsay restaurants in London after Netflix’s Being Gordon Ramsay. - Lucky Cat and Bread Street Kitchen & Bar at 22 Bishopsgate have become among the capital’s most sought-after reservations.

What's next: - Gordon Ramsay Restaurants Global plans to expand the Red Bull cocktail program across its U.S. restaurants. - The group is developing additional Red Bull-based drinks, starting with Lucky Cat. - Gordon Ramsay Restaurants Global said further international openings are planned. - The restaurant group now operates internationally in the USA, South Korea, Malaysia, the Philippines, France, Dubai, Singapore and Thailand. - More information is available on the company’s website. - Learn more about the World of Red Bull on Red Bull’s website.